Welcome - Brand New Classes Are Now Available 

Etsy Help You're In The Right Place

Welcome,

Are you serious about your Etsy shop and serious about generating income from it?

Hi, I'm your host and my name is Karen McCluskey (was Karen Low)  long story short. I had my own commercial print business with a partner for many years working with Jimmy Choo, Selfridges, and the Langham Hotel, and lots of galleries, printing fine art catalogues, books, and commercial stationery. Then print went online (who knew Vista Print & Moon Pig would take over the world) and well the rest is history !!

I started my Website https://ashanddove.com/ & Etsy shop https://www.etsy.com/uk/shop/AshandDove in 2014, with no idea of what to do and how to go about it. I added a few things and some pictures and left it.

I popped back every few days, and waited and waited, (I joined Folksy at the same time, that didn't last) in the first two years I made a couple of 100 sales, which was brilliant and exciting but was not going to cover anything let alone pay me a wage.

So I do what I always do in this sort of situation, I looked for someone to teach me, and I paid for it. Fast forward to today, I am on my way to 5,000 sales, my Etsy shop generates enough income to support a stand-alone website, and allows me to keep doing what I love.

I am here to help you and hold your hand, while you work your way through my  Accelerator Programme, whether it is in the FREE group or the Paid Etsy Hero VIP Club, you can also work with me one 2 one monthly, three months or via a Power Hour, there are lots of options for everyone, to learn and grow.

I look forward to working with you. 

Karen McCluskey x

Available Products

Subscriber Hub

Sign up here for all my amazing free resources on how to become an Etsy Hero, including my 3 Tips for Skyrocketing Your Etsy Shop and a FREE mini shop review class video.

Etsy Shop Health Check

A 30 min pre-recorded review of your shop, is ideal if you are struggling to see where you may be going wrong. I look at your shop and work my way through ( depending on how many listings you have) your shop, pointing out things that I can see straight away that may need to be fixed, from layout photos, I will also take on listing and revamp the title for you. 

What do you get?

  • 30 mins recorded review sent straight to your inbox
  • Product ideas if I see gaps in the market for you
  • Photography check ( are your listings looking their best)
  • Bio check have you written about yourself or your business in the right way
  • Menu check is working
  • One listing review title rewritten

Join hundreds of shops that have already felt the benefits of a check-up review. 

Beginners Guide Master Class 2022

With all the new changes Etsy has introduced in 2022 it was time for a new and updated beginners guide. 

What do you get?

  • How to set up your shop correctly
  • Learn how shop manager works at the back of your shop
  • Learn how to set a listing up the right way
  • Work along with me 
  • Watch as many times as you need
  • Netflix style video

Lunch and Learn List Like A Pro On Etsy

Over 65% of Etsy shops fail to make money, I don't want you to be in that % so let me show you my strategic listing style and tips with this bitesize blueprint.

Double Bundle Offer For Etsy Owners

Mini Masterclass | Double Bundle Offer For Etsy Owners

Bundle one Listing Love Writing Titles.

Titles, tags and Descriptions with easy hacks.

Bundle two Research Made Easy

Finding and validating best sellers with easy hacks.

Nearly 2 hours of video content, including a bonus video for free search results.

Crib Sheets to download and keep.

VIP Etsy Shop Review - Fast Track To Growth

One of the biggest headaches a lot of Etsy businesses have is what to create next to make sales, unless you have a clear business plan and you have done your research, it's a good idea to check in a least once a year to make sure you are on target.  You're on a quest to transform your Etsy shop from zero to hero status, but you need a guiding hand to navigate the journey to success. That's where my VIP Shop Reviews come in! 🌟

In our exclusive group "Etsy Zero to Etsy Hero," I am thrilled to introduce my latest offering tailored specifically for Etsy shop owners like you. My VIP Shop Reviews are designed to provide invaluable insights, strategies, and feedback to elevate your shop to new heights of success.

Here's what you can expect from  my VIP Shop Reviews:

1 Personalized Expert Guidance. Each shop is different so each review is tailored to you. With visuals just for your shop, you get to keep these in Canva to refer back to if you get stuck. 

2. Comprehensive Shop Assessment via Zoom with a 30-day catch-up call to make sure you are on the right track. 

3. Exclusive Insider Strategies, my VIP Shop Reviews offer valuable insights to take your shop to the next level.

4. Ongoing Support and Community, with a supportive community of fellow Etsy shop owners who share your passion for success. 

Ready to unlock the secrets to Etsy success and become a true Etsy hero? Join my VIP Shop Reviews program today and let's embark on this exciting journey together! 💫

EZTEH Business Blueprint Bundle

The EZTEH Business Blueprint Bundle 

Five tools that are designed to work with each other. Whether you are brand new to your business and Etsy or not, there is always something to learn, from managing your time effectively, keeping you laser-focused, stopping you from being overwhelmed, creating your unique brand story, connecting with your ideal clients, and understanding where you need to focus your attention for growth on Etsy and beyond in 2025.

EZTEH Business Blueprint 60+ pages 

  • 30-day planner
  • Etsy Essentials 
  • Brand Mission, Vision, Values
  • Goals for your business years 1-5
  • Skills Gap 
  • Brain Dumping
  • Financial tracker
  • Expenses 

Social Media Blueprint 30 days 40 pages

  • Audit & Stats
  • Content Pillars
  • Posting Schedule
  • Social Media Admin 

Crafting Compelling Brand Stories 14 pages

  • Why you need this in business before you do anything else
  • What it means
  • How to create
  • Examples 

Mood Board Inspiration Guide

  • What are mood boards
  • How they can help in every aspect of business
  • How to make them 
  • Why you should use them 
  • Inspiration in the future

Interactive Production and Time Management Board 

This brilliant integrated tool in a Google Doc format allows you to plan in real-time with a production board and diary; there is no excuse not to get stuff done unless you don't use it!

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